Lausanne, 2015 Chief Product Officer

Tale Around

Local commerce discovery powered by authentic storytelling

As CPO, I defined the product vision for a platform that helped users discover hidden local gems through journalist-curated venue reviews. Social media presence was at the heart of the experience, enabling authentic storytelling and community engagement around neighborhood shops and artisans.

Product Strategy Social Media Local Commerce Mobile App

Application Interfaces

Desktop and web application design showcasing the user experience

Tale Around web interface - main screen Tale Around web interface - discovery view Tale Around web interface - detail view

Newsletter Headers

Generic newsletter header variations for communication campaigns

Tale Around newsletter header design 1 Tale Around newsletter header design 2 Tale Around newsletter header design 3

Mobile Application

iPhone interface mockups demonstrating mobile-first design

Tale Around iPhone app - screen 1 Tale Around iPhone app - screen 2 Tale Around iPhone app - screen 3

Complete Page Design

Comprehensive page layout showcasing the full brand experience

Tale Around complete page design
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